Strategy and Core Values


PION Group Strategy

PION Group's strategy is based on combining people's competence with technical solutions and strategic advice in order to create insights that accelerate the performance of individual employees, companies and customers. This is the key to rapid growth within the group.

All work within PION Group also capitalizes on the group's well-proven methodology that has built countless fast-growing businesses. The platform is based on four components - Entrepreneurship, Specialization, Sales culture and Best people.


Entrepreneurship means that each individual and group in the company owns their business and wants to grow. Everyone has a mandate to make decisions and is tasked with creating growth in every step.


Each unit should be as specialized as possible. If a specialist area develops within a unit, it is broken off and launched as its own unit or company. This can happen through, for example, different specialized brands, geographic specialization or skill-based specialization.

Sales culture

Everyone is a salesperson. One way or the other. All companies are compared with each other for a positive entrepreneurial competitive spirit. Direct sales roles that create direct financial returns always have a share of profit as an incentive.

Best people

All employees are continuously trained. This leads to great opportunities to make a career within the group. All companies are imbued with passion and action and we want each individual to become the best possible version of themselves.

PION Group Core values

Passion & Execution = we love what we do and we get it done

To be passionate means to feel strongly about something. Having the ability to carry out a plan and ensure results is the core meaning of execution. All actions are steps towards fulfillment of our vision to create a world where people fulfill their potential and make people matter more. We are characterized by the fact that we care about each other, our customers and the world around us. In short, we have passion for what we do and we are actionable.

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